A persuasive, compelling call to ac- tion (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak your customers’ language.
1. Use the “I want to...” principle.
When creating your CTAs, the “I want to...” principle makes them strongly actionable. Simply put, this principle involved writing CTAs that can be prefaced by the words “I want to...” such as “I want to...get my report”.
2. Keep CTAs short, punchy, and clear.